Fantastic Analysis of Today’s Readers, from Goodreads



Goodreads, the largest site for readers and book recommendations in the world, recently surveyed their users on how they discover books, how they read books, and which devices they use. The results offer great insight into the habits of readers today.

Highlights of the results include:

  • most people discover books through trusted friends, confirming that word-of-mouth is highly important
  • 37% of people who read ebooks actually read them on their cellphones, and not on dedicated ebook readers. Others used their cellphones as a back-up when their e-readers were not available.
  • many readers of ebooks are willing to experiment with ebooks in different platforms, with Nook and Apple iBook users most likely to branch out beyond their devices
  • 49% would be interested in ebooks released in a serialized format, if they already knew and liked the author

Do these results apply to you, as a reader? Let us know in the comments! The full report, with charts of the results, can be found at Goodreads.

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